Howard County MarylandIt has been almost two months since I updated this scorecard and I wanted to get out one last update prior to the primary on June 24th. Neither candidate has a primary opponent so I expect more movement on their follower numbers after the 24th.

Click here to read the March evaluation:

Now on to the evaluation…

The candidates: To see the official list of candidates click here

Courtney Watson – Democrat –

Allan Kittleman – Republican –

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)


Courtney Watson

Allen Kittleman


2571 (+174)

2687 (+318)


1508 (+113)

1751 (+96)



19 (+2)










111 (+50)





Here are my takeaways from the scorecard above:

I have said this before but these two candidates and their teams are the best (possibly in the state) at social media outreach. They both provide regular and useful updates on all of their social media platforms and I really enjoy following both candidates.

Screen Shot 2014-05-26 at 5.30.40 PMAlan Kittleman added the most new followers on Facebook (over 300) since the last evaluation. I have seen the ads running and it is working to attract new followers on that platform. This team has continued to publish videos regularly on their YouTube page.

Screen Shot 2014-05-26 at 5.31.02 PMCourtney Watson added the most new Twitter followers (over 110) since the last evaluation. She also made significant gains on her Instagram account nearly doubling her following since March.

Again I have absolutely nothing negative to say about either campaign. I have no advice or helpful tips to offer. I believe both campaigns have a clear social media strategy and will continue to execute that strategy throughout this campaign cycle.

I am going to continue not to choose a technology outreach leader in this race. The number of followers and the number of social media outlets that both campaigns are utilizing do not hold enough differences to pick one candidate over the other today.

Of course the reality of followers, likes, +1′s and subscribers does not mean a lot when it comes down to voting in the end, but it is a fun exercise to do and makes a great resource for following the candidates.

Screen Shot 2014-05-13 at 6.36.30 AM ICYMI – Take a look at the article about the technology scorecards evaluations in the Columbia Flier: Blogger sizes up social media in Howard races

Scott E #HoCoPolitics


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