Anne Arundel LogoI seem to start off every month recently with this evaluation so why not do it again. There is one big change this month: George Johnson has his campaign website up and operational finally and has added additional social media outreach. You can read the April evaluation here: https://scottesoftware.wordpress.com/2014/04/01/anne-arundel-county-executive-april-technology-scorecard/

Now on to the evaluation…

The candidates: To see the official list of candidates click here

Democrat

George Johnson – http://georgefjohnson.com/

Republican

Laura Neuman (A.A. County Executive) – www.LauraNeuman.com

Steve Schuh (State Delegate District 31) – www.steveschuh.com

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)

George Johnson

Laura Neuman

Steve Schuh

Facebook

167 (+166)

1887 (+152)

2119 (+93)

Twitter

9

2002 (+125)

727 (+42)

Google+

4 (+1)

16 (+2)

YouTube

Yes

Yes

Instagram

47 (+2)

Here are my takeaways from the scorecard above:

It was nice to finally see a real website completed for the Johnson campaign. They are also promoting their Facebook and Twitter accounts. The team did a good job attracting Facebook followers over the past month and a few Twitter followers.

Laura Neuman and her team did the best job attracting new followers this past month on Facebook and Twitter. This team went over 2000 Twitter followers and holds a significant advantage on that platform. They also FINALLY posted a YouTube video and one post on Google+. I hope they continue to use those outlets for outreach.

Steve Schuh and his team continues to be very active on social media. This team leads in overall Facebook followers. I really like all of the recent YouTube videos they have posted. I still believe that if this team would unlink their Facebook and Twitter accounts and begin to use Twitter the correct way (using hashtags and mentions more often) they could begin to close the gap on overall followers.

Without question a significant advantage for the republican candidates in this race but now that Johnson has his website operational he could begin to close the gap a little. Still no overall leader as Neuman has the followers and Schuh is more active on more platforms.

Here is an interesting article from the Baltimore Sun about the recent budget proposal in the county: Arundel $1.35 billion budget proposal includes property tax reduction, additional police

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it is a fun exercise to do and makes a great resource for following all of these candidates.

Scott E

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