Howard County Council Districts Map It what remains the most popular scorecard I am happy to update the HCC District 1 race for the third month. Click here to read the March Scorecard.

I was pleased to see one of the candidates add some new technology to their campaign. I hope these candidates in this race continue the great work of using technology for outreach to voters.

Now on to the evaluation…

The candidates: To see the official list of candidates click here

Democratic Candidates

Dave Grabowski – http://grabowskicountycouncil.com/ 

Lisa Markovitz – http://votelisamarkovitz.com/

Wendy Royalty – http://www.wendyroyalty4hoco.com/

Jon Weinstein – http://voteweinstein.com/

Republican Candidates

Kevin Forrest Schmidt – http://www.kevinforrestschmidt.com/

David Blake Melton – I was unable to find a website or any social media outreach via Google searches

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)

4/15/14

Grabowski Markovitz Royalty Weinstein Schmidt

Melton

Facebook

138 (+8)

250 (+120)

482 (+26)

480 (+49)

281 (+16)

Twitter

15 (+1)

18 (+6)

138 (+31)

175 (+24)

84 (+33)

LinkedIn

Yes

Yes

Yes

Yes

Google+

18 (+6)

Instagram

24 (+6)

YouTube

Yes

Yes

Pinterest

Yes

Here are my takeaways from the scorecard above:

Grabowski is still doing very little on his social media accounts and not gaining many new followers.

Markovitz had another big spike in Facebook followers. Still shocked at the lack of new followers on Twitter. That is two months in a row for this trend for this campaign. This team also added Pinterest this month. I love the idea and hope it pays off in the future.

Royalty had steady gains across the board. This team continues to lead in Facebook followers and they continue to have the most overall technology outreach in this race.

Weinstein had a nice jump in Facebook followers and continues to leads in Twitter followers.

Schmidt added the most new Twitter followers and did pretty well overall.

Still unable to find any outreach for Melton.

I have deemed April as look at Facebook interaction month (OK, I need a better name for that). Social media interaction is important in that is shows how engaged your followers are with posts on the various accounts. If you want “organic” (not paid) new followers this is an important factor for candidates and their staff to keep an eye on going forward. I will look at the number of likes and shares a candidate has received on their last five Facebook posts (within the last week). Here is what I found this evening:

Grabowski: 25 likes and 1 share

Markovitz: 21 likes

Royalty: 94 likes and 3 shares

Weinstein: 22 likes

Schmidt: No posts in the past week

Wendy Royalty seems to have the most active follower interaction recently. This is a good sign for the candidate and team.

I have no changes in my top three technology outreach leaders. Wendy Royalty continues to hold an overall lead with Jon Weinstein in second and Kevin Schmidt in third. I love what Lisa Markovitz and her team is doing but I can’t get past the lack of new Twitter followers.

Of course the reality of followers, likes, +1′s and subscribers does not mean a lot when it comes down to voting in the end, but it is a fun exercise to do and makes a great resource for following the candidates.

If you are interested in other candidates for Howard County Council check out the Howard County Council Technology Reference Card here:  http://scottesoftware.wordpress.com/2014/04/13/howard-county-council-races-technology-reference-card/

HoCoBlogs HoCoBlogs has a great resource for local candidates. I would say it is a must read for everyone running locally: http://hocoblogs.wordpress.com/for-elected-officials/

Scott E

 

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