April Technology Scorecard – Democrat Candidates for Governor

Maryland Flag After a much needed and very fun vacation I am back to reviewing races across the state again. It has been a little over a month since I looked at the Democrats running for Governor. You can read the March scorecard here as a reference to this post: https://scottesoftware.wordpress.com/2014/03/06/march-technology-scorecard-democrat-candidates-for-governor/

The candidates: To see the official list of candidates click here

Anthony Brownhttp://anthonybrown.com/

Douglas Gansler: http://douggansler.com/

Heather Mizeurhttp://www.heathermizeur.com/

Ralph Jaffehttp://www.fedupwithcrookedpolitics.com/

Charles Smith: Could not find the campaign website.

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)

4/13/14

Brown

Gansler

Mizeur

Facebook

12321 (+680)

7481 (+2085)

14757 (+1169)

Twitter

2303 (+135)

4756 (+363)

5341 (+403)

YouTube

Yes

Yes

Yes

Flickr

Yes

Yes

Instagram

35 (+17)

142 (+14)

Here are my takeaways from the scorecard above:

Doug Gansler and his team have to be pleased with the number of new Facebook and Twitter followers over the past month. This is a positive sign for the campaign.

Heather Mizeur and her team added the most new Twitter followers and made and excellent showing on new Facebook followers. They continue to hold the most overall followers on Facebook and Twitter. I am still a little surprised that this team has not adopted more outreach on other social media platforms.

Anthony Brown and his team had been very active in adding new followers in the previous reviews have seemed to slow down a bit on adding new followers this past month.

Adding new followers is not the only important indicator so I thought I would look at another factor, account interaction. This month I will look at the number of likes and shares a candidate has received on their last five Facebook posts. Here is what I found this morning:

Brown: 256 likes and 10 shares

Gansler: 228 likes and 10 shares

Mizeur: 2056 likes and 481 shares

Social media interaction is important in that is shows how engaged your followers are with post on the various accounts. If you want “organic” (not paid) new followers this is an important factor for candidates and their staff to keep an eye on going forward. There is no question that Heather Mizeur has by far the most active followers on Facebook. Her recent posts dwarf the other candidates in likes and shares.

In the previous two reviews I had selected the Brown team as the technology outreach leader. I just can’t do that this month given these numbers above. Mizeur has the most overall followers and the best Facebook interaction and Gansler added the most new followers this past month. I will hold off picking a leader right now and make a selection next month. I really want to see how this race continues to trend going forward.

Maryland Democratic Party For more information about the Maryland Democratic Party click here: http://www.mddems.org/

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it is a fun exercise to do and makes a great resource for following all of these candidates.

Scott E

 

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4 thoughts on “April Technology Scorecard – Democrat Candidates for Governor

  1. Pingback: Technology Scorecards Summary | Welcome to the ScottE Software Blog

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  4. Pingback: June Technology Scorecard – Democrat Candidates for Governor | Welcome to the ScottE Software Blog

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