Anne Arundel Logo I ended March by evaluating the Howard County Executive race so I thought I would begin April by looking again at the Anne Arundel County Executive race. There has been some exciting new technology added in this race (well, at least from the Republican side of the field). Click here to read the previous Scorecard.

Now on to the evaluation…

The candidates: To see the official list of candidates click here

Democrat

George Johnson – http://georgefjohnson.com/

Republican

Laura Neuman (A.A. County Executive) – www.LauraNeuman.com

Steve Schuh (State Delegate District 31) – www.steveschuh.com

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)

George Johnson

Laura Neuman

Steve Schuh

Facebook

1

1735 (+671)

2026 (+192)

Twitter

1877 (+151)

685 (+38)

Google+

3

14

YouTube

Yes

Yes

Instgram

45 (+2)

Here are my takeaways from the scorecard above:

George Johnson has not updated his website yet. Still just the one page. I did however stumble across a new Facebook page for the campaign (created March 28th). It has just the one follower and no posts yet. I guess we will have to wait and see if they plan on building that in the future.

Laura Neuman had a great social media month. Her team obtained the most new followers on Facebook and Twitter. They also launched Google+ and YouTube pages. Just one problem I can pick out, there are no videos on YouTube and no Posts from the Google+ page yet. I love that the campaign is expanding, but you need content to attract followers.

Steve Schuh’s team had a nice number of new followers on Facebook and Twitter. They continue to lead in overall Facebook followers. The team launched their Google+ page and have been using it. They also began adding videos to the YouTube page. I love all of the social media outlets this team is on and how often they keep them updated.

I think both Republican candidates are continuing to do a great job with their outreach and I am still not ready to pick an overall leader based on what each is doing right now. Neuman had the big social media follower adds but Schuh is active on many more platforms today.

Here is my recommended reading this month for campaigns in this race: Social Media Mistakes By Political Candidates – Part 2 – Updates

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it is a fun exercise to do and makes a great resource for following all of these candidates.

Interested in other Technology Scorecards that have been done for other various state races? Check out this summary: Technology Scorecards Summary

Scott E

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