Howard County Maryland I thought I would end the month with what I think is my favorite scorecard, the Howard County Executive race. The race has only two candidates: Courtney Watson (Howard County Council – District one) and Allan Kittleman (Maryland State Senate – District 9).

Photo credit: Luke Lavoie @LukeHoCoTimes
Photo credit: Luke Lavoie (@LukeHoCoTimes)

For all candidates running in any race – pay attention to how these two campaigns handle social media. Their social media outreach is wide and often updated with useful information for potential voters or donors. I believe any candidate could learn from watching how these two campaigns utilize social media as part of their campaign strategies.

Now on to the evaluation…

The candidates: To see the official list of candidates click here

Courtney WatsonDemocrat – http://www.courtneywatson.com/

Allan KittlemanRepublican – http://kittleman.com/

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)

3/30/14

Courtney Watson

Allan Kittleman

Facebook

2416

2379

Twitter

1402

1659

Google+

Yes

17

LinkedIn

Yes

Yes

YouTube/Vimeo

Yes

Yes

Instagram

61

Flickr

Yes

Yes

Here are my takeaways from the scorecard above:

Earlier this month I named Wendy Royalty a “Social Media All-Star” based on the numerous platforms of technology outreach she and her team is using to attract voters and donors. In this race I will name additional All-Stars based on outreach efforts.

Courtney Watson – She and her team recently launched an updated website. The new website is clean, easy to navigate and lists significantly more social media outreach than the previous version. It is obvious that this team has placed a significant interest in their technology outreach strategy and is looking to maximize the effect of social media. The one advantage this team holds over the Kittleman team is on Instagram. I love that they chose to get in this space to attract potential voters. Without question I am happy to add Courtney Watson to my “Social Media All-Star” list.

Allan Kittleman – He and his team have a very nice, clean and easy to navigate website. The social media links are easily found on the front page and show the campaigns significant interest in their social media strategy. The Kittleman team holds a slight edge in Twitter followers over the Watson team today. Without question I am happy to add Allan Kittleman to my “Social Media All-Star” list.

For once I have absolutely nothing negative to say about either campaign. I have no advice or helpful tips to offer. I believe both campaigns have a clear social media strategy and will continue to execute that strategy throughout this campaign cycle.

I am not going to choose a technology outreach leader in this race. The number of followers and the number of social media outlets that both campaigns are utilizing do not hold enough differences to pick one candidate over the other today.

Of course the reality of followers, likes, +1’s and subscribers does not mean a lot when it comes down to voting in the end, but it is a fun exercise to do and makes a great resource for following the candidates.

HoCoBlogs Interested in politics in Howard County? Here is a good HoCoBlogs Twitter list to follow: https://twitter.com/HoCoBlogs/lists/hocomd-elected-officials. There are a number of elected officials and candidates in Howard County to follow on Twitter.

Scott E

Note – Thanks to Luke Lavoie for the use of the photo above – Reporter on crime &  for . Contributor . Armchair everything. Tips: llavoie@tribune.com.

#HoCoPolitics

5 COMMENTS

  1. Great post, Scott. As a HoCo resident, I’m so grateful that you’ve pulled these “scorecards” together and I’m grateful that both candidates for county exec are doing a grand job of using social media to communicate and engage with the community. Thanks, too, for the shout-outs and links to some of the #HoCoPolitics social media tips HoCoBlogs has created.

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