District 4 Not a lot has changed in this race over the past month. I was really hoping for something more but it did not happen. I was able to find one new outlet of outreach for a candidate, now I just have to hope they get it onto their website in the near future.

Now on to the evaluation…

The candidates: To see the official list of candidates click here

Democrat

Gene Stanton – http://www.stantonfordelegate.org/

Republican

Kathy Afzali (Delegate District 4A) – http://delegatekathyafzali.com/

Barrie Ciliberti  – I was unable to find a website for this candidate

Wendi Peters – http://www.wendipeters.com/

Kelly Schultz (Delegate District 4A) – http://www.delegateschulz.com/

David Vogt III – https://vogtformaryland.com/

The Scorecard: (Click the numbers below to view the social media page)

3/23/14

Facebook

Twitter

YouTube

Google+

Gene Stanton

135 (+27)

42 (+25)

Kathy Afzali

757 (+10)

1414 (+16)

Barrie Ciliberti

Wendi Peters

976 (+120)

266 (+18)

11

Kelly Schulz

455 (+5)

76 (+3)

David Vogt III

1136 (+71)

5704 (+136)

Yes

Here are my takeaways from the scorecard above:

David Vogt continues to hold a significant outreach lead with followers. This team added the most new Twitter followers in the past month. One thing that I have noticed is that there is not a significant amount of interaction from the followers (Likes, shares or retweets). I would have expected more from this many followers. I am not 100% sure what to make of this fact but it should be a concern for the campaign staff.

Wendi Peters added the most new Facebook followers over the past month. This shows social media strength for this team. The team also has a Google+ account associated with the campaign. Nice use of technology outreach. Now you just need to add the link to your website. It will attract more followers if you promote it.

Gene Stanton should be somewhat pleased with the growth of followers over the past month. It was not outstanding but steady growth is a positive sign for the team.

Delegate Afzali and Delegate Shultz did not add significantly new followers on either social media platforms. More focus on regular posts and promotion of these accounts could be helpful.

Still no website or social media outreach found for Barrie Ciliberti. This is somewhat disappointing that this campaign has no social media outreach at all.

David Vogt is still my technology outreach leader with Wendi Peters a very strong second. I will continue to watch not only new followers but overall interaction of the accounts. Other candidates should look to do more going forward.

Here is a good read for all of the campaigns: Social Media Mistakes By Political Candidates – Part 2 – Updates. Updates are important to grow your social media presence online.

Interested in other Technology Scorecards that have been done for other various state races? Check out this summary: Technology Scorecards Summary

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it is a fun exercise to do and makes a great resource for following all of these candidates.

Scott E

2 COMMENTS

  1. […] I was on a State Senate Reference Card kick yesterday and thought I would start this morning off taking another look at the Delegate D4 race. I did not find any changes to the current outreach from last month. You can view the March scorecard here: http://scottesoftware.wordpress.com/2014/03/23/maryland-state-delegate-district-04-march-technology-… […]

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