Maryland State Delegate – District 12 – March Technology Scorecard

Howard County Districts One good thing about a snow day, I get time to spend updating technology outreach scorecards. Given the number of candidates in the District 12 race, I was glad to have some time to spend on it. You can read the February update here:

There were a few changes since last month. One new Republican candidate. There was some new technology outreach found or added by candidates. The most surprising item was the lack of overall new followers across the board. I would have excepted more with this many candidates.

Now on to the evaluation…

The candidates: To see the list of candidates that have “Officially filed” click here


Brian S. Bailey – – Lists Facebook, Twitter and YouTube

Jay Fred Cohen– Unable to find website or any technology outreach

Rebecca P. Dongarra – – Lists Facebook, Twitter and Flickr. Also found a Pinterest page.

Eric Ebersole – – Lists Facebook and Twitter

Michael Gisriel – – Lists Blog site. I was able to find a twitter account, but it is not listed on the campaign website

Terri Hill – – Lists Facebook and Twitter

Clarence K. Lam – – Lists Facebook, Twitter and LinkedIn. Also lists YouTube but the link still does not work

Renee McGuirk-Spence – – Found Facebook page

Adam Sachs – – Lists Facebook and YouTube

Nick Stewart – – Lists Facebook. Also has Twitter account.


Gordon Bull – – Lists Facebook

Joseph D.”Joe” Hooe – – found Facebook page

Rick Martel – No website or social media found via Google search

The Scorecard: (Click the numbers below to view the social media page)








Brian S. Bailey


966 (+13)

263 (+21)


Jay Fred Cohen


Rebecca P. Dongarra


516 (+4)



Eric Ebersole


409 (+11)

40 (+7)

Michael Gisriel


10 (+2)

Terri Hill


527 (+36)

18 (+4)

Clarence K. Lam


500 (+9)

325 (+10)


Renee McGuirk-Spence



Adam Sachs


1 (+0)


Nick Stewart


482 (+16)


Gordon Bull


261 (+33)

Joseph D. “Joe” Hooe


188 (+69)

Rick Martel


Here are my takeaways from the scorecard above:

Bailey – Continues to have a significant lead with Facebook followers. This team added more Twitter followers in the last month than any other candidate. This is a good sign for this team.

Cohen – Still nothing to report. I did do additional Google searches with no results.

Dongarra – Added Twitter and Flickr to her website. Nice touch. She also has a Pinterest page ( Would be a good idea to put this on the website as well. I like the new social media outreach from this team. More updates would be helpful to attract more followers.

Ebersole – Not many new followers. More updates would be helpful.

Gisriel – Twitter account still not on the website. Please add this soon so people know to follow you on this social media channel. Also a photo would be helpful on your Twitter profile.

Hill – Did a nice job on adding Facebook followers (at least compared to others in this race). Tweeting from the Twitter account would help attract followers. No tweets ever from this account.

Lam – Continues to lead with Twitter followers. I was a little surprised at the lack of new followers added over the past month. Additional promotion could not hurt going forward. Also, please work on that YouTube link on your website. It is still not working correctly.

McGuirk-Spence – Adding your Facebook page on your website would help attract new followers. I am guessing I missed it last month because it was not on the website.

Sachs – Very little outreach and next to no followers.

Stewart – I must have missed the Twitter account last month because it is not on the website. Please add it soon. It can only help your campaign going forward.

Bull – Nice job adding new followers on Facebook. Maybe additional social media outreach could be helpful for the campaign.

Hooe – Added the most new Facebook followers in this race over the last month. Good job. Now just update your website and add the Facebook link. Also some updates would be helpful for all of those new followers you have recently attracted.

Martel – Very new in the race. Hopefully this team is working on a website and a social media strategy.

As far as the leader in this race, I am sticking with Brian Bailey for now. His lead on Facebook keeps him in the top position today. Clarence Lam remains in the number two slot. As for the number three position, I am calling it a draw between Rebecca Dongarra and Nick Stewart. Stewart has more overall followers but Dongarra is attempting additional outreach on Twitter, Flickr and Pinterest and I like to reward that type of outreach. Everyone else is still trailing. Joe Hooe, Gordon Bull or Terri Hill could break into the top three in the future if they continue their momentum of gaining new followers going forward.

All of the campaigns should read: Social Media Mistakes By Political Candidates – Part 1 – Outreach. Reaching out on the other platforms could benefit all of the campaigns.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it is a fun exercise to do and makes a great resource for following all of these candidates.

Happy St. Patrick’s Day everyone.

Scott E



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