Howard County Council Districts Map First off I want to thank the candidates, bloggers and others for making the February Scorecard for this race the most viewed scorecard to date. It is great to see you all appreciate and use this evaluation. Hopefully the March evaluation will be just as popular.

There have been some interesting changes in the last month. A new Republican candidate has entered the race. There has been new technology outreach from multiple candidates. One candidate has officially made my “Social Media All-Star” list. This list will be comprised of candidates maximizing outreach to potential voters and donors through the use of multiple social media channels.

Now to the evaluation…

The candidates: To see the list of candidates that have “Officially filed” click here

Democratic Candidates

Dave Grabowski – – Facebook and Twitter

Lisa Markovitz – – Facebook and Twitter, LinkedIn and YouTube

Wendy Royalty – – Facebook, Twitter, YouTube, LinkedIn, Google+ and Instagram

Jon Weinstein – – Facebook, Twitter and LinkedIn

Republican Candidates

Kevin Forrest Schmidt – – Facebook and Twitter

David Blake Melton – I was unable to find a website or any social media outreach via Google searches

The Scorecard: (Click the numbers below to view the social media page)


Grabowski Markovitz Royalty Weinstein Schmidt










130 (+3)

130 (+75) 

456 (+151)

431 (+28)

265 (+47)


14 (+0)

12 (+5)

107 (+50)

151 (+16)

51 (+22)












Here are my takeaways from the scorecard above:

I did something a little different with this update, I added the total number of new followers instead of percentages. I wanted a unique look at this race and thought this would add something a little different than other scorecard updates.

I will start with my “Social Media All-Star” – Wendy Royalty. This candidate and campaign added Google + and Instagram in the past month. There are very few campaigns extending outreach on as many platforms as this team and I love the fact that they are doing all they can to attract potential voters. This team also added more Facebook and Twitter followers this past month than any other campaign in this race. There is no argument that they are the technology outreach leader in this race right now.

Markovitz and her team made some new additions on their website (YouTube and LinkedIn). This was a great addition and will only help going forward. This team added a good number of new Facebook followers. I was a little surprised at the lack of new Twitter followers added in the last 30 days. More promotion of the Twitter account and more tweets would be helpful.

Weinstein and his team continues to lead in overall Twitter followers and are not far behind in Facebook followers. Now this team has to look at the trends of new followers and find new ways to promote their social media campaigns.

Grabowski added almost no new social media followers this past month. That is what happens when you do not use your social media accounts. Neither account has had a posting since January 25th.

Schmidt and his team stayed right where they were last month…right in the middle of the pack. They added some new followers, not the most nor the least. This team did mentioned to me that Kevin Schmidt on LinkedIn ( but it is not on the website yet. Adding it on the website will go a long way to adding to your scorecard in the future.

I was a little disappointed that version 2.0 of the Schmidt website has not launched yet. I mentioned my issues with the website last month. I will say that the current mobile version of the website ( looks nice on my iPhone. Now to be fair to the candidate and the team, they have no social media competition on Republican side right now and they have time to make improvements before the general election cycle.

I searched and searched for something about David Blake Melton and came up with nothing. Now he did get in the race VERY late and maybe the team is still working on it? I really don’t know. They better work quickly as Kevin Schmidt has a nice lead right now on that side of the race.

Wendy Royalty is the technology outreach leader in this race. Her total outreach and new followers is just better than all of the other candidates right now. Jon Weinstein remains the number two and Kevin Schmidt remains number three. I was tempted to make Lisa Markovitz the number three but the lack of new Twitter followers gave me enough pause to leave the Schmidt team in that slot.

HoCoBlogs Interested in politics in Howard County? Here is a good HoCoBlogs Twitter list to follow: There are a number of elected officials and candidates in Howard County to follow on Twitter.

Interested in other Technology Scorecards that have been done for other various state races? Check out this summary: Technology Scorecards Summary

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it is a fun exercise to do and makes a great resource for following all of these candidates.

Scott E



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