This looks like it could be an interesting race for Fredrick and Carroll Counties so I thought I would begin looking at what each of the campaigns/candidates were doing with technology outreach to potential voters in the district.
There are only two candidates in this race and they are both Republican. One is the current State Senator and the other is a current State Delegate. There was a third candidate (Jason Miller) but he withdrew back in January. There has been a fair amount of buzz about this race already.
David Lublin (@theseventhstate) just put out his TOP TEN SENATE PRIMARIES, PART I and this was one of the races he wrote about in the article. Here is what he had to say about this race: Go read the full article. It is a good read.
The candidates: To see the list of candidates that have “Officially filed” click here
David Brinkley (State Senator District 4) – http://www.dbrinkley.com/ – Lists Facebook. Also has a Twitter account.
Michael Hough (State Delegate District 3B) – http://houghforsenate.com/ – Website under construction. Does have a Facebook and Twitter account.
The Scorecard: (Click the numbers below to view the social media page)
Here are my takeaways from the scorecard above:
Brinkley has a complete website and links his Facebook page on the site. There is no link to his Twitter account on the website. I am not sure if that means they are not using it for the campaign or they just have not added it yet. I am a little surprised at the low number of followers for both of these accounts.
Hough’s website is still under construction. I was a little surprised that his social media pages are not on it yet. There are other links, just not to his social media sites. Adding the links now would probably be a good idea until the website is fully up and running. Hough has a nice following on Facebook and Twitter and has an obvious social media follower advantage right now.
I was unable to uncover any additional outreach from either campaign at this point. Both of the campaigns should read: Social Media Mistakes By Political Candidates – Part 1 – Outreach. Reaching out on the other platforms could benefit both campaigns.
Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it is a fun exercise to do and makes a great resource for following all of these candidates.
Interested in other Technology Scorecards that have been done for other various state races? Check out this summary: Technology Scorecards Summary
Hope everyone has a warm and safe snow day today. My offices are closed so I may work on additional evaluations of various races today as I get time.