Anne Arundel Logo For my first new scorecard in March I thought I would take a look at a County Executive race in Anne Arundel County (I know my Howard County followers are looking forward to the HoCo Exec race evaluation. I promise it is coming this month).

This race has three candidates (one Democrat and two Republican). It caught my interest because you have the current County Executive facing off against a current State Delegate and a former Sheriff in the county. This race had a forth candidate but Joanna Conti withdrew on the 24th of February.

The candidates: To see the list of candidates that have “Officially filed” click here


George Johnson – No social media outreach listed


Laura Neuman (A.A. County Executive) – – Lists Facebook and Twitter

Steve Schuh (State Delegate District 31) – – Lists Facebook, Twitter, YouTube and Instagram

The Scorecard: (Click the numbers below to view the social media page)







George Johnson


Laura Neuman




Steve Schuh






Here are my takeaways from the scorecard above:

Johnson is doing very little technology outreach at this time. No social media outreach (that is listed on the website or that I could find anywhere else). Even the website is just a one page site with the ability to signup for e-mail updates and a link to contribute. Maybe we will see more in the future.

Schuh holds a nice lead in Facebook followers. Schuh also is using Instagram for outreach. This is a wonderful idea and I hope more candidates begin using this technology.

Neuman holds a significant lead in Twitter followers. She also has a nice following on Facebook.

A couple of mistakes are out there that need to be pointed out (and hopefully corrected going forward):

Schuh has a link to YouTube, but it just points to a “Coming Soon” page. This is a little disappointing. I love the idea of using YouTube, I just prefer it when links work as expected. I look forward to seeing videos from this campaign in the future.

Schuh links his Facebook and Twitter accounts. As those that have read my previous post know, I am not a fan of this practice. I know not everyone agrees with me on this topic. Want to know why I am not a fan, read this: Social Media Mistakes By Political Candidates – Part 3 – Linking Facebook to Twitter

Neuman could look to other social media platforms to extend outreach. She is off to a good start but there are a great many other options for outreach for the campaign to evaluate.

All in all I think both Republican candidates are doing pretty well with their current outreach and I am not sure I am ready to pick an overall leader based on what each is doing right now. I will continue to track this race going forward and we will all see how their followers trend and see if additional outreach is added in the future.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it is a fun exercise to do and makes a great resource for following all of these candidates.

Interested in other Technology Scorecards that have been done for other various state races? Check out this summary: Technology Scorecards Summary

Scott E


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