In part 3 of this blog series, I will discuss the mistake candidates make by linking their Facebook accounts to Twitter.
(* Note – As in the previous posts, I will show examples in this four part series to provide context to the topics. I do not do this to embarrass any candidate or to show allegiance to any particular party in Maryland and will do my best to be fair and equal in my examples).
At first glance one would think that linking a Facebook page to a campaign Twitter account would be a great thing to do. One post that will update to the various followers on each social media platform. All I can say is wrong, wrong, wrong…and one more time for emphasis…WRONG! Lets take a look at a few examples of why this is a bad idea:
Sid Saab is running for State Delegate in Maryland.
Worst Fiscal Condition Is what? It does not say…just that annoying link back to Facebook. What if I am not on Facebook or don’t really want to hop around between social media accounts. Guess I will just ignore it.
Guy Guzzone is running for State Senate in Maryland.
These are the worst. Nothing there…just that silly looking Facebook link. Why in the world would I ever click on that from my Twitter account? Just FYI…he was trying to share a photo from another page and that is why it looks like this on Twitter.
Last but not least…
Brian S. Baily running for State Delegate in Maryland.
Congrats to you for posting a photo on Facebook. Wouldn’t you think it a good idea also to post that photo on Twitter as opposed to just telling us about it with the silly link? You would significantly increase the number of people looking at the photo with an actual photo on Twitter.
The point of my comments is that linking the accounts together really doesn’t work. There are other tools (HootSuite to name just one) that are more effective and has a much better optic for your followers for the one post method to multiple social media accounts. It is also not difficult nor very time consuming to copy and paste posts from one account to another. Trust me it does make a difference.
Coming soon – Part 4 – Hashtags and Timing of Posts
Scott E
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Note – I removed an example after one the candidates staff assured me that they were no longer linking their accounts going forward. I had no problem updating as there is a near endless supply of other campaigns making this mistake. As other candidates correct the mistakes, I will be happy to replace their example with another candidate.
[…] As far as me, I think this is another good resource for candidates in this race: Social Media Mistakes By Political Candidates – Part 3 – Linking Facebook to Twitter […]
OK…happy to announce another candidate/campaign has changed their ways and as such we have removed their example. It is great that some candidates are correcting this error.
[…] Schuh links his Facebook and Twitter accounts. As those that have read my previous post know, I am not a fan of this practice. I know not everyone agrees with me on this topic. Want to know why I am not a fan, read this: Social Media Mistakes By Political Candidates – Part 3 – Linking Facebook to Twitter […]
[…] My one ding on the Guzzone team is that they link their Facebook and Twitter accounts. I am never a big fan of this practice. Read why here: Social Media Mistakes By Political Candidates – Part 3 – Linking Facebook to Twitter […]
[…] Guy Guzzone made a really nice jump in Twitter followers over the past month. He continues to hold a significant technology outreach advantage in this race. I am going to continue to ding this team on linking Facebook and Twitter together, read why here: Social Media Mistakes By Political Candidates – Part 3 – Linking Facebook to Twitter […]
[…] Comments: Steve Schuh holds an obvious technology outreach advantage today. His social media accounts have been active much longer than his opponent and he has done a good job attracting and retaining followers on his various social media channels. My one criticism is the campaign is still linking their Facebook and Twitter accounts. […]
[…] he is linking his Facebook account to his Twitter account. I have written about this in the past (Read Here). Why is this such a bad thing…well this is what his Twitter feed looks like from June 24th […]
[…] Many of the candidates are linking their Facebook and Twitter accounts. I believe this is hurting their ability to promote and gain new followers on Twitter. I highly recommend all of the candidates read this article: http://scottesoftware.wordpress.com/2014/01/12/social-media-mistakes-by-political-candidates-part-3-… […]
[…] 6. Social Media Mistakes By Political Candidates – Part 3 – Linking Facebook to Twitter […]
[…] 6. Social Media Mistakes By Political Candidates – Part 3 – Linking Facebook to Twitter […]
[…] this topic has been on my mind for some time now. I have written about why not to link Facebook and Twitter and I think it is time to get information out on why tweeting your Instagram photos is also a bad […]
[…] final recommendation is to unlink your Facebook and Twitter accounts. Want to know why? Read this: CLICK HERE Arness – The social media links should be on the front page (not just the contact us page). Also, […]
[…] Wallace – Lead all candidates by adding over 260 new Facebook followers. The Twitter account is still very lacking in with followers…one recommendation: unlink you Facebook and Twitter accounts. HERE IS WHY […]
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